Bunker Live on Location with Social Media Club of Vancouver
The Bunker Project is recorded with a live interactive studio audience. Join us for a show in person in downtown Vancouver or via Google + Hangout. Or watch live on Hangouts On Air.
Bunker Project World Tour
The Bunker Project is brought to you by Okanagan Spring Brewmaster Black.
The Bunker Project was invited by The Social Media Fan Club of Vancouver to join them for an expert panel on building community using Meetup.com. We set up our mobile studio upstairs on the balcony level of the Fan Club.
The Women Talking Tech dynamic duo and veterans of The Bunker Project, Bonnie Sainsbury, and Margaret Reynolds won the social media contest to be the final panel member of this event.
Listen to the episode and read the full show notes to get all the details.
Bunker Project Hits The Road
We start off the show with Big Bosco (pro wrestling name for Bosco Anthony) and Kemp Edmonds. Andrew and Bob shoot the shit with Kemp and Bosco and we get right into Social Media talk. Andrew asks Kemp if Social Media is bullshit…
We talk about BJ Mendelson’s book, “Social Media is Bullshit” and Ryan Calloway’s “Trust Me I’m Lying”. Two great books on Social Media and manipulation of mainstream media.
*** Someone comes up and tells us we are speaking too loud and the podcast is overpowering the expert panel downstairs ***
James Karg, the Gaming Maven, joins us and Bosco immediately make fun of him for being a Blackberry fan.
Bosco laughs that the Bunker show always starts with a theme and then digresses for the whole show and then in the last five minutes we get back on topic.
We switch back to the Expert Panel… Bonnie is talking about the Bunker Project being a non-selling zone where people come for information…
Andrew McGivern, Bob Garlick, and James give play-by-play commentary during the questions on the panel.
James talks about Start Up weekend and how they look for people to speak.
Bosco talks about public speaking and his development over time. James said Bosco has great outfits and when you look your best you do your best. Bosco said his favorite thing about the Bunker show is that we stay current and that is important for choosing your speakers and topics for events. James and Bosco talk about taking some risks with your speaking.
Bob goes back to Bonnie’s comment about not selling or plugging your events or courses. Bob says it is ok ifyou’rer adding value and not just making a sales pitch. Bosco said the age of pitch marketing is coming to an end.
Bosco points out that in mainstream media there are still a lot of old school marketers in charge.
• Controversy = Cash
• Use Online to get offline or Cross the digital divide
Bosco takes an issue with the idea that you have to have a presence everywhere. If your presence on a platform sucks then it isn’t worth being there and can actually hurt your brand.
Bosco talks about Oreo’s ad supporting gay people with different coloured Oreo cookies but they didn’t actually make those cookies and that is where they failed to take advantage of the viral effect of the ad.
The Communications Maven, Maryln Anderson and Social Media dude, Wayne joins us for a chat up in the balcony. We talk about The Fan Club location and The Bunker show and more.
Wayne is part of the Social Media Club because he does all the Digital Marketing for a major company in Vancouver and is utilizing new media to further the impact of the brand. Maryln brings up that when you realize that there is a real person behind a Twitter account it makes a big difference. Wayne says using real names increases engagement but corporations but not many companies are comfortable with handing over the reigns.
We talk about Steve Jobs and Bill Gates. Steve was criticized for not donating money to charity but it was recently revealed that his family has been giving away a ton of money anonynously. Margaret points out that Bill Gates and Warren Buffet could have to do that too.
More talk about “Social Media is Bullshit”
Andrew and Bob like the book. Andrew talks about the book and our initial reactions to it. Now that Andrew has read the book and he agrees with a lot of the points BJ Mendelson points out.
We talk about how ridiculous the iTunes content rating system is… explicit, clean or not rated.
Should be similar to the movie rating system: General, Mature, PG13, Restricted.
We tune into James Karg speaking on the expert panel about embarrassing moments while running a Meetup.
Margaret says that if you’re going to join a Meetup make sure you go. And don’t RSVP and not show up. James is getting good at being hilarious on the mic.
James asks if people think Meetups “It was good to see you” is a silly feature. Bonnie said people say “It was good to see you” to her even at Meetups she didn’t go to.
James asks Mina how to stay relevant when so much is going on? She says just listen to the group and give them what they want and sometimes the best speakers are in the group itself. She likes to bring people on that have actually gone through the battle.
John says that every time someone introduces him as a Guru he says… no, I’m not.
TechLinz joins us with Lindsay Smith the President of digital marketing agency, Massive Media.
Lindsay talks about a conference that she organized last week and a cool marketing association here in BC.
Bosco brings up Social Media is Bullshit again… Andrew explains what the book is about. We talk about the book, Klout scores, online influence. Bob says this industry would be a lot better without customers.
Bosco asks Lindsay what kind of projects she is working on right now with their brand.
Lindsay says that it is all going back to the traditional marketing model but nobody has figured that out yet.
It’s all about Conversion Optimization…
Lindsay says to focus on one or two channels and do them well. Find out where your target market is hanging out and go there and dominate that platform. Don’t try to be everywhere and be there in a lackluster way.
People are no longer ok with the push marketing tactics. People want to be involved in the conversation and the process.
Bosco asks Lindsay how she got the name TechLinz? She pulls out her giant Samsung Galaxy Note. Lindsay said she can’t take Bosco seriously with his little phone.
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Thanks to Okanagan Spring Brewery for sponsoring the show!
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Thanks to our new sponsor Okanagan Spring Brewery for sponsoring The Bunker Project. Brewmaster Black is the most popular beer at The Bunker Project and is our beer of choice.
About The Bunker Project
The underground Bunker Project is a meetup focused on Social Media, Internet Marketing, New Media and Podcasting. Set in the Bunker at the Barklay Hotel on Robson St. in Vancouver, The Bunker Project will appeal to those looking for cutting edge social marketing and new media information and to those who just want to socialize over a beer and exchange thoughts and ideas about social media.
Members will have the opportunity to participate in the Bunker Project Podcast which is recorded live at every meetup.
Hope to see you soon at The Bunker!
Andrew McGivern & Bob Garlick