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How to plan your podcast and launch a show that has potential to grow.
The first impression most of your potential listeners will have of your show will probably be your podcast album art. Make sure you have well designed and attractive albumn art for your show.;
You can hire a professional designer, post a job on a Gig Economy site or you can DIY your own albumn art.
Are you going to present your show by yourself or are you going to have a co-host?
A co-host can help lighten the load by sharing the work and also to add conversation to the show.
But be careful...
How to Produce a Podcast - What tools and software do you need to produce a quality show?
Are you winging it in your podast presentation? Maybe its time to start outlining or scipting your episodes!
How do you get the word out about your show now that you are planning and producing episodes on a regular schedule?
The best way to promote your podcast is through word of mounth marketing. And to do that your show has to be worth talking about... so make your show better!
One of the best ways to promote your show is to be a guest on other podcasts in your industry. They already have the audience you want and by speaking to their audience some of them will subscribe to your show too.
If you haven't built your email list yet it is possible to get in front of other peoples email lists by renting a spot in their email newsletter.
This isn't spam as the person is subscribed to their content.
Paid Social Media ads can help you generate new audience members this isn't for everyone.
Promoting your podcast is easier with the help of your audience. Word of mouth marketing is the most effective way of getting the word out.
The best way to get your listeners to talk about your show is to produce the best possible quality show that you can. And then to engage with your audience. You want your audience to raise their hands and identify themselves.
Podcasting can be a one way form of communication. You broadcast, they listen.
But to get your audience to participate can be challenging. One way to do so is with listener quizes. Take the quiz on the right to see how it could work.
How to Monetize a Podcast (after you have grown an audience)
This seems to be what everyone wants but it is the least common way of making money with a podcast, especially for indie podcasters.
Learn how to sell from the microphone. Asking listeners to raise their hands and identify their wants, needs and desires will allow you to help them with your products and services.
If you have a book, your podcast is an ideal platform to sell your book.
One of the most common methods of monetizing a podcast is to sell access to an online course or membership site.
Selling your coaching or consulting services is a great way to monetize your podcast
If you have an existing business in the same niche as your podcast then you already have a way to monetize your show. Promote your business!