Podcasting, much like blogging, is a great way to provide specific information for clients or prospects about your product or service. By producing content which directly solves a problem for your clients you are adding value.
Over time you will build a content library or knowledge base that you can use for customer service, marketing and employee training.
What is a content library? For the purpose of this post, a content library is a set of podcast episodes, blog posts or videos that are focused on one question or problem and addresses only that topic. A content library can be utilized much like an FAQ and it allows you to direct your customers, prospects or fans to the exact piece of content that will serve their specific needs.
How to build a Podcast Content Library (knowledge base) for your business:
Consider the format for your show. If you are producing long form content and are answering multiple questions in a single podcast episode then your current format isn’t conductive to building an effective content library.
A great example of an effective podcast knowledge base is Pat Flynn’s Ask Pat podcast. In this show he answers one question and goes into detail about the topic for about 10 minutes or so. Over time, Pat has built a large database of questions that he can now direct people to when he gets asked the same question again.
You can create a content library with any medium. You can choose to produce a podcast, write a blog or create a Youtube Channel. Whichever form of media you choose make sure that each episode in the series is concise and offers high value content.
Benefits of Building a Podcast Content Library:
If you choose to go with a content library strategy for your business you will see that there are several advantages.
- Direct clients to your own content when they have questions.
- SEO friendly – Use the question you are answering as the Title of the post and include detailed show notes.
- New visitors to your website will view you as the ultimate resource if you have answers to all their questions.
- Use the knowledge base as your employee training materials.
Of course all content creators are building a back catalog no matter what the format of their show is.
But by creating short Q and A sessions you are able to create a knowledge base that can become a digital asset for your business.