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Social Media is Bullshit


The Bunker Project is recorded with a live interactive studio audience. Join us for a show in person in downtown Vancouver or via Google + Hangout. Or watch live on Hangouts On Air.

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Bunker Project Episode 138: Social Media is Bullshit

The Bunker Project is brought to you by Okanagan Spring Brewmaster Black.

Bunker Mavens in attendance:

Bonnie Sainsbury @bsainsbury
Margaret Reynolds @bc_insurancegal
Andrew McGivern @podcasthero
Bob Garlick @bobgarlick
Randall Orser @numbercrunchers
Ian Nethercott @lovebuyingcars
Stephanie Michelle Scott @wildfireeffect
Marcel Lapointe @notontwitterrightnow
James Karg @twisted_majic
David Girl with the Ramones shirt Listen to the episode and read the full show notes to get all the details.

Show 138 – Social Media is Bullshit

Word of the Show… brought to you by Randall

Procrasturbating: Using masturbation to otherwise occupy yourself while pressing matters await.

Round Table Intros:

Round Table Intro Question: Name, Twitter Handle and do you think Social Media Is Bullshit?

• Ian says absolutely NOT
• Randall says social media is not bullshit but there is bullshit on social media
• Bonnie said that it better not be because she is a top rated influencer in social media.
• Margaret said it is bullshit if you think you can get something out of social media without putting in hard work.
• Stephanie said are all your conversations with your friend’s BS? You can say yes or you can say no.
• David says it is BS when someone puts random facts that aren’t true.
• Marcel doesn’t think Social Media is BS because he likes coming to the Bunker Project and meeting random people.
• James says we are all being social media assholes tonight. He said social media is probably not BS.
• Paul said social media is proof that you need infinity for an infinite number of monkeys typing on an infinite number of keyboards to produce Shakespeare.

The Book: Social Media is Bullshit by BJ Mendleson

Social Media is Bullshit

Nobody here has read the book yet with the exception of the free chapter. Some of us are planning on reading it but for now, we are going to talk about the concept that the book represents and not the book itself.
• Bonnie said the guy is a hack and we should be discussing work by thought leaders like Brian Solis.
• Andrew said that maybe it is a good book and the author could be going places.
• Everyone agrees it is a good title for the book which will help it sell.

The Bunker Project

Voicemail Feedback from Norm:
He is a Certified General Accountant and the CGA sent out a course on Social Media and said you guys should be using social media to promote yourselves.
• Margaret and Randall talk about professional associations and the restrictions they put on members on what they can say on social media.
• Margaret went independent so she didn’t have to deal with the legal department of a big company.
Marcel thinks that the guy that wrote Social Media is Bullshit doesn’t really think it is BS and is just trying to get a rise out of people and make waves in the social media world.
The free chapter of the book is called… “There is no such thing as an influencer”

More Voicemail Feedback from Norm:
Norm calls in to bring up the associated press story where a false tweet brought down the stock market for a few hours.
• Andrew said that when he saw Norm at work it was just like in the movie Fight Club. The secret Bunker nod.
• Margaret said that people shouldn’t re-tweet news without verifying that it is true.
• Stephanie said it comes down to responsibility. A journalist has to be careful but a lot of people don’t have that opportunity.
• Paul brings up something that makes us glad that we’ve marked the podcast explicit.
• Paul said read the Sorority Girl Email because it is hilarious.
• Bonnie said we are giving someone airtime that doesn’t deserve it once again.
• Margaret said that the reason stupid things go viral is because of the lowest common denominator.
Social Media Sheep
• Watch out for Social Media courses that cost a lot of $$$ and give you a fake certificate.
• Is it is easier to make money on the internet teaching people how to make money on the internet than to actually make money on the internet?
• Miss X told everyone that she will teach you to be a superstar on social media and Miss X only had around 75 tweets and has 17 followers. Should the leader of a Social Media workshop have more than 17 followers?
• Ian talks about the need to be able to do something for yourself before you try to teach people who to do it?
• Ian said if you can’t turn Social Media activities into more business… at the end of the day, there is no reason to do it.
• Bonnie said if you’re hiring someone they should have a legitimate certification or real world experience.

Bob calls for a quick roundtable and asks the question – What do you recommend people do to make money on Social Media?

• Ian advises to pick one network that you like and makes sense for you and MASTER that network. And if you want to tackle another network if you want after. Find out where your customers are and go there. Don’t be everywhere.
• Randall said to determine who is your ideal client and focus on those networks.
• Bonnie said measure, measure, measure and test, test, test. Bonnie recommends the new Sprout Social.
• Stephanie said to know what your goals are and move towards them. Whether they are views, etc.
• David said know your clients and who your product attracts.
• Marcel said how can you do all this stuff if Social Media is bullshit? Marcel said he hasn’t made money but he does know how to get suspended. He said the best thing to do for ROI is to not get suspended.
• Margaret said everyone says you have to have a website or “home on the web” but her first year in social media she got over a dozen new clients without a website. She said if she can do that with insurance what can you do with an exciting product/service?
• Stephanie said sometimes it isn’t your followers that you get the business from but from the contacts of your followers. The power of networking.
• Andrew said leverage your time by producing great content that is valuable for your target market. You can then use the content for inbound marketing and more.
Gaming with James:
• EA Sports lays off 30 people in Vancouver and 160 in Montreal. They knew this was happening two months ago so it wasn’t a surprise. If it wasn’t for EA there wouldn’t be such a vibrant game developing community in Vancouver.
• James doesn’t like anonymous gaming.
• The only reason this layoff happened is because of The Bunker Show.
• The Oculus Rift is the future of games? Google Glass? James doesn’t think that the future of gaming is virtual reality.
• XBox 720 coming soon… it will be ridiculous.


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About The Bunker Project
The underground Bunker Project is a meetup focused on Social Media, Internet Marketing, New Media, and Podcasting. Set in the Bunker at the Barklay Hotel on Robson St. in Vancouver, The Bunker Project will appeal to those looking for cutting edge social marketing and new media information and to those who just want to socialize over a beer and exchange thoughts and ideas about social media.

Members will have the opportunity to participate in the Bunker Project Podcast which is recorded live at every meetup.

Hope to see you soon at The Bunker!

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Andrew McGivern
Andrew McGivern

Andrew McGivern is a podcaster, blogger and mobile tech guy. Father of three awesome little ones. Interested in Social Media Marketing, New Media and Podcasting, Technology, Natural Health and Green Energy.

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