Show 103 App.net and Facebook Marketing with Matt Astifan

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Bunker Project Episode 103:

The Bunker Project

Mavens in the House:

Andrew McGivern @podcasthero on twitter & @andrewmcgivern on app.net

Bob Garlick @bobgarlick on twitter and app.net

Randall Orser @numbercrunchers

Sleepy Maven / Sean of the Dead Maven

Marco Pasqua ablegamers.com writer

Lucas Mattiello @levelupliving

Marcel Lapointe @movieyearbook

Matt Astifan webfriendly.com

James Karg @twisted_majic The Gaming Maven

Jason Kirby @jasonkirby

Bonnie Sainsbury @bsainsbury The Twitter Maven (arrives a little late)

Margaret Reynolds @bc_insurancegal >>The Wicked Wix of the West

Some people join us via Google + but they dont speak English.

Show 103 Facebook Marketing with Matt Astifan and App.net first impressions.

App.Net looks like it will be cool

  • App.Net Andrew, Bob, and Bonnie are on App.net Is there a market for a paid service?
  • App.Net is just an API and all the work will be done by developers no advertising ever, the promise
  • Over $400 000 has been raised so far $50 per year for a user and $100 for developer with their own Kickstarter like campaign
  • Matt says because it is a paid service it will reduce spam. Andrew says the spammers will combine spamming with credit card fraud

If This Then That

  • If This Then That tells Bob when it is raining so he can grab his umbrella and reminds him to pay his rent! You can set up any recipe you want.
  • Set up a recipe to tell you when Amazon offers a free book
  • Set up Cascading Events by daisy chaining your recipes and create a domino effect

Facebook Chat with Social Media Trainer, Matt Astifan

  • Two scenarios B 2 B Networking and B 2 C customer acquisition
  • Best strategy is to create a fan page with a landing page (squeeze page)
  • Run Facebook Ads to see what converts best and fine tune it.
  • Pictures of a face generally have higher Click Through Rates
  • Always learn something about your demographic with every campaign
  • Matt recommends direct response marketing. You must be able to track ROI.
  • The only downside to a facebook landing page is you cant do split testing

Bob bought a Nexus 7

  • Bob loves it solid, sexy and great performance
  • The only complaint is camera quality isnt great
  • Works great using other languages
  • Good Battery Life
  • Bob highly recommends it

Bonnie reviewed an ASUS Transformer Prime with Windows! And Andrew is looking for a new computer and likes the Lenovo Idea Pad Yoga

  • Bonnie likes it because you can use it for everything included enterprise use
  • The Yoga has four modes notebook, tablet, tent and stand
  • Check out the pictures

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About The Bunker Project

The underground Bunker Project is a meetup focused on Social Media, Internet Marketing, New Media, and Podcasting. Set in the Bunker at the Barklay Hotel on Robson St. in Vancouver, The Bunker Project will appeal to those looking for cutting edge social marketing and new media information and to those who just want to socialize over a beer and exchange thoughts and ideas about social media.

Members will have the opportunity to participate in the Bunker Project Podcast which is recorded live at every meetup.

Hope to see you soon at The Bunker!

Your Hosts,

Andrew and Bob


Andrew McGivern
Andrew McGivern

Andrew McGivern is a podcaster, blogger and mobile tech guy. Father of three awesome little ones. Interested in Social Media Marketing, New Media and Podcasting, Technology, Natural Health and Green Energy.