Listen to the show now [podcast]
We have the Linked In Rockstar and two-time Forbes Top 50 list. A social media pioneer, Mike O’Neil is the founder of Integrated Alliances – the world’s first Social Media consulting firm. Internationally acclaimed Linked In expert and futurist.
Mike talks about how he was at Rock N Roll Fantasy Camp and how that experience influenced him.
Bob asked if the ability to groove with Rock and Roll is a prerequisite for being a good CEO. Mike talks about a good book called Rock Your Business.
Bob said that one of the great things about Rock and Roll and Social Media is the Story Telling.
Bob asks Mike what he thinks is the best way to get started with Linked In.
Mike talks about Linked In being the safest bet in Social Media. People who don’t participate in other networks will join Linked In because it is more professional.
Mike gives us a good routine for Linked In.
Assuming you’ve already built your profile spend 15 minutes in the morning, 15 minutes at lunchtime and 15 minutes in the evening.
Andrew asks what do you do during the 15 minutes?
Start with your inbox and a couple of groups. Look back at previous conversations and follow up.
Mike talks about the paid features of Linked In.
Bob asks at what point do you try to close the sale on Linked In.
Mike says there isn’t a straight answer. You don’t sell at all ever if you know the person doesn’t need the product. If you already know the person has a need for your product you can offer it to them.
Mike talks about NUDE marketing…
Bob asks Mike how to get connected with a CEO or decision-maker on Linked In.
Mike says that finding a coach within the company to help you connect with them. He said beer usually helps get this done quicker. Mike looks on Linked In for common interests with the people he wants to connect with. If you can find a common passion then you will gain rapport with them quickly.
The sales process has changed and 2/3 of the sales process is over by the time you get the first call from a client. The research is being done online instead of in the store showroom.
Bob asks how Linked In fits into this sales process?
Linked In is seen as a trusted partner with many businesses. Mike talks about how Linked In isn’t quite there yet to be used as a CRM. Mike is impressed with Infusionsoft and believes it is the best tool at the moment.
Mike believes that the future of Social Media will be Dashboards that integrate with all the social networks. The Dashboards will pay for the data much like cell networks pay for access to other networks.
Mike says Nimble is the closest tool to this concept at the time
We talk about the connection limit and how to use groups to expand your network further.
We chat about holding Meetups in the back of a bar (like The Bunker Project).
Andrew asks what is the best way to optimize your Linked In profile if you’re in sales.
Mike says that everything from the summary and up is the most important. Have a call to action and make it like a conversation. Your picture is super important as well. It should be a very professional shot and not a mugshot.
Connect with Mike at www.mikeisonline.com