Description

The B2B Podcasting Playbook delivers practical steps B2B companies can take to get their podcasts up and running quickly.

Award-winning podcaster, Michael Passanante, will help you discover the benefits of podcasting through his own experience starting a corporate-sponsored B2B podcast that developed into the cornerstone content program for the business. You’ll learn:

• How to evaluate if podcasting is the right strategic fit for your organization
• How to develop the goals and format for your podcast while engaging stakeholders to participate
• Production techniques and equipment selection for studio and remote production
• Best practices for producing and repurposing podcast content to get more out of every episode
• Distribution and promotion methods including how to get your podcast on popular search directories

The B2B Podcasting Playbook will show you how to start a podcast without a large budget or extensive resources that you can use to build and grow a loyal audience for your business.