Description

The Podcast Marketing Bible: An expert guide on how to grow your podcast audience, email list and web presence with podcasting specific SEO & marketing

(Podcasting As Content Strategy Book 1)

Introduction to The Podcast Marketing Bible

Podcasts have become a significant medium for content consumption, and if you’re looking to grow your audience organically, “The Podcast Marketing Bible” is a must-read. This expert guide provides strategies on how to increase your podcast’s visibility, build your email list, and enhance your web presence through podcast-specific SEO and marketing techniques.

Did you know that after the initial launch it is easier to gain subscribers from your podcast’s website than from iTunes? What if there was a future-proof way to grow your podcast and audience size without spending money on ads?

This book and companion online course offer step by step guides and practical SEO marketing techniques to build your listener base and gain traffic for your show organically. You will learn how to rank your podcast better on Google, iTunes, and Bing. Earn organic traffic to your show and episode pages, and build your podcast email subscriber list in the process!

It’s time to realize that SEO marketing represents a massive advantage for you if you apply simple and basic techniques for creating optimized show and episode content to some earned traffic.

The time it takes to learn and apply the basic concepts outlined in this book pales in comparison to the time you are already spending on recording and producing your show. So with a little additional effort and a few good tools, you might as well benefit from making your show more discoverable and increasing your site rank in the process.

Sure, some podcast producers and marketers spend money on Facebook Ads in order to increase traffic and increase listeners. But a much better strategy is to FIRST ensure your episodes are findable on the web – BEFORE spending money on ads. It’s a win-win.

Key Benefits

After launching your podcast, you might find it easier to gain subscribers through your podcast’s website rather than platforms like iTunes. The book promises a future-proof approach to podcast growth without the need for paid advertising. You’ll discover effective methods to rank your podcast higher on Google, iTunes, and Bing, helping you earn organic traffic for both your show and individual episodes.

Practical Techniques

One of the primary focuses of the book is on SEO marketing. The author emphasizes the importance of applying simple techniques to create optimized content for your podcast. With a little effort and the right tools, you’ll see how this method can enhance your show’s discoverability and website ranking. Instead of spending money on Facebook Ads right away, it’s advised to ensure your episodes are easily findable online first.

Specifications

Customer Insights

Reviews suggest varied experiences with the book. One satisfied reader shares how implementing the strategies significantly increased their podcast’s traffic, estimating a value equivalent to a $2000 monthly ad spend without spending on ads. However, some readers noted that the book’s critical content only emerges halfway through, and initially, they found parts of it convoluted.

Conclusion

In summary, “The Podcast Marketing Bible” is a comprehensive resource for podcasters wanting to make their shows more discoverable and successful. With its practical SEO strategies and an emphasis on organic growth, it’s a valuable tool for anyone serious about podcasting. With the right approach and commitment to applying the insights shared in this guide, you can turn your podcast into a booming content platform.

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